Snapshot: giving old sneakers new life

London-based artist and designer Helen Kirkum focuses on giving recycled and deadstock materials a new purpose.

Her made-to-order sneaker service deconstructs and reassembles treasured kicks, combining different brands and styles into one-of-a-kind products.

After working on Adidas’ design team, Helen started to see how she could make a big impact on the wider footwear industry and set up her own studio.

Building each new product is a unique process, Helen explains: ‘It’s like a collage, mixing and matching pieces together until I feel confident in each design.’