Julian Boaitey

Founded by Julian Boaitey, Yendy is a lab-formulated skincare brand that uses African botanicals and superfoods to tackle sensitive cosmetic issues and protect the skin barrier. ‘We're a mission-led, challenger beauty brand with a goal of bridging the gap between small-scale female farmers in sub-Saharan Africa and the global beauty market,’ Julian says. ‘Our philosophy and approach to formulating products is revolutionary, and we have the ambition to build not just a brand that sells great products, but a movement,’ he says. Julian says that the brand will use the grant money to improve Yendy's manufacturing operations to ‘ensure that the formulation that's released is something that customers love and can be proud of.’