‘There are definitely days when entrepreneurship and running this business become almost unbearable,’ says Aya Paper Co’s founder SaVonne Anderson. ‘But what keeps me going are the reviews and comments from all of our customers and followers all over the world. Just to see the positive impact our products have on people feels really good and it reminds me of why I’m doing this.’
Aya Paper Co is a sustainable stationery brand that creates greeting cards and gifts to celebrate the people and moments that matter most. ‘When I started Aya last year, it was out of the need to see myself and a desire to be seen,’ says founder and creative director SaVonne. ‘I always loved shopping for greeting cards and gifts, and always loved writing cards for my loved ones, but it was really discouraging sometimes because I wouldn’t be able to find things that sounded like me, or to find cards that looked like us.’ As a designer with some experience in marketing, SaVonne launched Aya to fill the gap.