Courier hops across the pond to look at the startups attempting to break the US. We share the Late Wally Olins’ expert advice on branding and startups, and seek out the best success stories in food, fashion, and everything in between.
Despite the seemingly unstoppable rise of new markets in the East, the US remains the consumer market that everyone wants to crack. We learn the crucial lessons from the British startups who have hit the ground running in the US.
To round things off we have even produced a short ‘How to make it in America’ guide, which will help you navigate some of the financial and legal hurdles you are likely to encounter. With this issue in your hands, we can guarantee your adventure in America will be more Beatles than Borat.
Elsewhere, we distil the finance streams of a new whiskey startup in London. We look at how two passionate founders have pursued cash injections from friends, family, and even entered the perilous world of crowdfunding. With Matilda (their giant copper still) ready to boil, we find out how the pair were able to bring whiskey production back to the city for the first time in over a century.
We also cast an eye towards the city guide aiming to challenge Lonely Planet, a London-based fashion house that built its own boutique workshop in Vietnam, and hear from the late, great, Wally Olins on the essentials of branding.
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