‘It took a while to find the illustrative style for Alphapets. My normal illustrations are more cartoony, but that felt at odds with the geometric shapes of the letters. After playing with a few options, I settled on a style that was inspired by legendary wildlife illustrator Charley Harper. This more minimalist, stylised approach felt more natural within the letterforms and could follow a set of mathematical “rules”.
‘One of the biggest challenges within production was figuring out whether to use laser, CAD [computer-aided design] or die-cutting for the letters. After various test runs and meetings with different print and finish services, it became apparent that die-cutting wouldn't be possible due to the thinness of the slots, and CAD-cutting produced mixed results. So, I've gone with laser-cutting, with the help of [paper-cutting company] PaperShapers.’