5. Maximise what’s working
The final step is making sure you’re aware of what’s working – and honing your marketing strategy so that it gives you the best chance of sales success. Use Mailchimp’s platform for access to all the tools you need to do that.
Test your emails
Remove all the guesswork when it comes to your email strategy and see what actually works. Based on your plan, Mailchimp’s platform allows for user experience (UX) comparisons (both A/B and multivariate testing) to try things out and quickly analyse the results. You’ll be able to understand what moves the needle on sales based on real data.
Dig into the analytics
From emails and automations to social ads and more, keep a pulse on your marketing campaigns to see what’s working and what isn’t. From your Mailchimp account you can easily see the key info you need – including benchmarks in email reports and real-time stats. It’ll improve decision-making on where to put that crucial marketing budget.
Get feedback
Through post-purchase emails and reviews, you can help collect critical feedback on how satisfied customers are and get product evaluations. The overall aim: getting insights that let you meet customer expectations, while using those positive reviews to build confidence in your products.
Remember
The final step is making sure you’re aware of what’s working – and honing your marketing strategy so that it gives you the best chance of sales success. Use Mailchimp’s platform for access to all the tools you need to do that.
Testing makes a difference
There’s no doubt that tweaking and changing things can make a big difference to your marketing efforts, especially given that, according to Sprout Social, of all businesses…
81%
use social media publishing or analytics tools. And those that employ UX comparisons to A/B test every email see email marketing returns that are…
37%
higher than those of brands that never include A/B test emails, according to marketing company Litmus.
