Find your niche and play up the unique elements of your business – like how Grand Seiko created a signature style based on both technical expertise and aesthetics. Its Evolution 9 timepieces follow certain design rules, maximizing the light that the watches reflect and refract – this is based on a framework that began in 1967 and gives the brand a recognizable style.
Grand Seiko began in 1960, with the aim of creating the most accurate handcrafted timepiece in the world. It took 28 years for one engineer to create the spring drive movement. Often described as one of the biggest innovations in recent watchmaking, it's a unique watch movement that marries the beauty of mechanical and the accuracy of quartz watchmaking. Yoshikazu Akahane dedicated almost three decades, 600 prototypes and countless setbacks to create the final movement. If true disruption is your goal, you need to master patience.
Taking inspiration from the natural world is at the heart of Grand Seiko's design vision. To really make something your own, embody a sense of place in what you create. Seiko Watch Corporation's identity is deeply rooted in the brand's Japanese heritage and its aesthetics are inspired by the surroundings of its workshops. This beauty connects Grand Seiko's timepieces to the natural world, and now its nature-inspired textured dials have become something of a signature. Find what makes you and your brand's story unique and use your surroundings to inspire whatever you create.
The respect given to the natural world in Grand Seiko's designs is mirrored in its efforts to work alongside local authorities to support, protect and sustain the birch forests in the Hiraniwa Plateau, which surrounds the brand's studios. One of the key ways that Seiko Watch Corporation has sustained itself over 140 years is its commitment to putting its ethics into clear deliverable actions. At Grand Seiko's manufacturing facilities, staff wellness is prioritized with rajio taisō, an exercise routine, and specialty-designed desks are made by a local carpenter.