4. Increase sales and customer retention

Given the challenges of acquiring new customers, one of your main goals should be to make the most of the customers you acquire – and increase your customers’ lifetime value (CLV). Here’s how Mailchimp’s platform helps make that happen.

Remember

Mailchimp has smart recommendations that help you get your message to the right people using a proprietary intelligence engine. To learn how to best optimise your marketing efforts,

Why repeat customers matter

Despite small businesses often putting a lot of resources towards the acquiring of new customers, repeat customers remain the lifeblood of revenue – reflected by Adobe Digital Index’s finding that…

41%

of an average online store’s revenue is created by

8%

of the business’ customer base