Jordan grew Hood Greetings in his bedroom alongside his job, finding that the pandemic gave him more time to focus on making it a real business. It’s grown quickly after a slow first year when he only took £300 and saw every order as a surprise. He stuck with it, saying that he ‘believed in the vision’, and the next year his takings jumped to £3,000. He focused on pushing the cards on Instagram and, in the third year, 2020, he made £55,000 and was finally in a place to quit his job. ‘I was like: I am onto something!’ he says.
Instagram helps Jordan connect with his customers directly through his posts, adverts and comments. ‘You can build a community and understand what’s going on in people’s lives by following the people that are engaging with the brand,’ he says.
That focus on customer service is key: ‘I try to make everything personal. I really do care about our customers and the service that they get. That’s the ethos of the business,’ he says.
Jordan has also launched an initiative called Hood Love, giving customers the choice of a few causes relevant to his company and then donating 5% of every card sold. ‘It’s a win-win for everyone because it gives them the platform to tell their story, and they get a donation out of it, too,’ he says. The initiative is important to Jordan, ensuring that Hood Greetings gives back: ‘I really care about our community, and I want to take care of them and our customers. They’re one and the same.’