Whether it's the opening of a retail store or a food truck's first day of trading, the way in which you launch a new business can be the key to ensuring long-term success. But when you're doing everything yourself – from marketing to bookkeeping – things can feel a little overwhelming. The solution is to work smart and deploy tools to help you make the best decisions from day one. By bringing together your invoice data and marketing tools in one place, QuickBooks and Mailchimp can empower business owners to speed up sales, accelerate growth and serve their customers better.