It started with a piece of driftwood. Jack Meeks, founder of the reclaimed home-decor brand Urura, grew up by the sea in Wales and would collect scraps of wood he found on the beach. ‘Hoarding, you could call it,’ he says.
Jack started small, making decorative pieces, and then worked on a bigger project: kitting out his van so he could travel between surfing jobs. A distinct style quickly emerged, one infused by Jack’s surroundings; diagonal patterns and blue-green colour palettes reflect the mountainous coast of North Wales.
Four years ago, a friend asked him to make them a piece and it ‘snowballed from there’. What started as a hobby turned into a career. But just as the business started to get going, Jack’s plans took a tumble.