An unexpected expense came along quickly. ‘I was popping off so quickly that companies like eBay and Alibaba were stealing my designs and selling them for knock-off prices,’ she says.
Tianah consulted a lawyer but, beyond trademarking her company name and registering her designs with HMRC, there was little she could do. ‘That was really painful,’ she says.
The setbacks haven’t stopped her, though, and Tianah is now in the middle of a rebrand. She wants customers to be able to buy her collections from a range of online stores, anywhere in the world. ‘The long-term vision is to be the go-to eyewear label,’ she says.
As for the tiny sunglasses, she’s got her sights set on new designs and styles. But in keeping with her ethos, the collections themselves will stay small. ‘I want to drop two designs a year,’ she says.