When Thomas graduated, he started working as a designer in London, but the idea was still in the back of his mind. He found himself at a fork in the road when he was offered a full-time job at a prestigious agency on the same day he found out he’d been accepted onto a business incubator programme.
‘On a base level, it seemed like a risk,’ he says. ‘But when you think about it – or when you feel it – it becomes less risky. I realized: this is what I want, this is the only way.
In 2019, BeoBia (which means ‘food for life’ in Gaelic) ran a successful Kickstarter campaign, raising £23,000. The feedback from the campaign led to Thomas pivoting the company in a new direction.
The product – the eco pod – remains the same, but rather than marketing it to humans, it’s now about creating a sustainable solution for feeding pets. ‘I set up BeoBia with a clear mission: to do good for people and the planet,’ he says. ‘Sustainability will always be at its core.’